What is SEO?
To define SEO is not an easy task. It's changing all the time. In 2014 the SEO definition might sound something like this: Everything done to ensure getting found on the internet and to make sure that the ensuing traffic converts.
Why aren't we #1 or on page 1 on Google?
You haven't done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simple graphics? There are a lot of reasons why your site might not be ranking and some of them might be poor or no backlink profile, black hat SEO in the past, slow website load speed, duplicate content on the site, etc. All of these factors and more will be analyzed during your SEO campaign by our experts in order to fix all SEO on-site and off-site issues.
Why am I #1 all the time but when my friend searches for me he doesn't find me?
You probably need to disable personalized search. If you login to your Google account and do the search you will see different results than the average searcher. Google might shuffle and change the results based on your preferences, previous search history, your location, your browser and etc. We know the way search engines work and can provide you detailed instruction on how to check your rankings.
Can we rank for keyword "iPhones"?
Do you sell iPhones? Are you a representative of Apple? Do you sell iPhones globally or just nation-wide? Do you want to spend $50k+ on SEO monthly? Then maybe yes.
Can we rank for everything (huge list of keywords)?
If you are Jeff Bezos and your site is Amazon.com you probably can. In all other cases you have to choose and set preferences based on your budget. SEO is getting pricier these days and a 5-10 keyword campaign could cost you $500-2000/month depending on the market. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones. A hotel in Toronto would go after "hotel toronto" probably and similar combinations.